Workshop 102
Online Video Conference
Marketing Through Creative Coaching and More
Workshop 102
Workshop 102, Marketing Through Creative Coaching and MoreA series of Master Classes for producers and performers that will take place online June 11-14, 2020 as part of the virtual HEAR Now Festival.
These sessions will examine Marketing as more than social media and where to place your programs, but how to find your market as an audio artist and value your work. Registration is limited to 15 participants Once registration is filled to capacity, we will be put any others who wish to register on a “wait list.” If there are any last minute cancellations we will notify the "wait list" in the order in which we received them. Questions? Email hearnowfestival@gmail.com 102 Faculty:
Emily Labes is the Communications Manager of Soundbooth Theater as well as a freelance Creative Communications Specialist. Like many members of the SBT team, she loves to tell stories as much as she loves to listen to them; though her stories are frantically typed rather than lyrically spoken. For Emily, storytelling takes a variety of forms – from helping to craft Soundbooth’s core messaging to drafting ad copy and press releases to writing for the Soundbooth Theater blog. She has even been fortunate enough to witness some of SBT’s talented voice actors perform her work in, “Meta Narrators,” a sketch she wrote for the 2019 Independent Audiobook Awards, and she looks forward to watching the Soundbooth team perform her work again at the 2020 Independent Audiobook Awards. Outside of Soundbooth Theater, Emily serves clients who are also looking to tell their stories and/or boost their public profiles.
Emily has spent her entire career at the intersection of creativity and pragmatism. Prior to running away from corporate America, she was a Publicist at Finn Partners, a publicity firm, before becoming the Digital Marketing & Strategy Manager of Caserta, a tech firm specializing in big data. As a Publicist, Emily primarily specialized in book publicity. She had the privilege of promoting books by many notable authors and individuals, including Diane Ackerman, Dean Koontz, and Pope Francis. She continues to use her publicity and marketing background to serve Soundbooth Theater as well as its many talented authors and narrators. Emily graduated from Emerson College with a BFA in Creative Writing and a passion for New England clam chowder. She is based in New York City but operates in all time zones. 
Judith Kampfner trained as a career coach at NYU and then with Dr Eric Maisel the originator of the field of creativity coaching.
A lecturer and broadcaster with thirty years of experience, she's been a radio maker for BBC, WNYC, WBEZ, NPR, and Australian Broadcasting. Since 2005, her company, 'Corporation For Independent Media' has consistently produced award-winning documentaries and audio dramas for BBC radio. As a creative coach, she shows you how to make a good living as a freelancer, become a staff producer or develop entrepreneurially. She teaches you how to pitch in an intensely competitive environment, overcome resistance and bounce back from rejection. According to Judith, "It's an exciting time for anyone in audio - there are many new outlets to target. Together we'll investigate the options including games, VR, self-guided tours, installations, business promos, global radio, competitions, podcast showcases and more. We may also look at incorporating visuals with audio, using a mix of personal and reportage, fiction and nonfiction and combining genres." Born in Singapore, Kampfner has lived and worked on four continents. In the past five years, eight percent of her audio output has garnered major awards. She’s known as a narrator, director, producer and writer. She has long-term collaborations with composers, authors, actors and sound designers. She's worked with writers ranging from George Pelecanos to Mike Daisey, actors like Rosamund Pike and Tracy Letts and interviewed musicians such as Steve Reich and Talib Kweli. She holds a BA and MA from the University of Cambridge (History and Politics). She has a post-graduate degree in teaching from Cambridge and completed graduate work in Theatre Arts in Australia. She trained as a radio drama producer at the Australian Broadcasting Company in Sydney and became national Executive Producer. Back in her native London, she produced short and long-form documentaries for all BBC radio networks. She moved to Chicago reporting on the Midwest for the BBC and added NPR to her roster. She joined New York Public Radio (WNYC) to produce the pilot phase of Studio 360, (the Peabody award-winning arts show) and remained on staff for six years as Senior Arts Producer. In 2005, she left to form her own company, Corporation For Independent Media that has won guaranteed programs on BBC dramas and documentary slots. She’s developed an audio fiction podcast for Slate, made science podcasts for the University of Edinburgh and many for the BBC. Read more at: www.judekampfner.com Listen to selections of her work at: www.soundcloud.com/judithkampfner 
Sean Pratt been a working professional actor in theatre, film, TV and voice-overs for over 30 years. He holds a BFA in Acting from Santa Fe University, NM. He has been an audiobook narrator for 22 years (aka – Lloyd James), recording over 1000+ Audio Books in almost every genre.Sean narrates for such companies as Blackstone Audiobooks, Tantor Media, Gildan Audio, Harper Collins, Penguin Random House, and Christian Audio.
Read more at: www.seanprattpresents.com 
David Benedict has been with Atlanta Radio Theatre Company since 1994, or thereabouts and has served as Vice President and Executive Producer for at least the last 15 years. He has produced and performed in countless live performances, several studio productions, and publishes ARTC's newsletter as well as other marketing and public relations activities. He also launched in October 2017 the daily audio drama Mercury: A Broadcast of Hope, which has put out a new episode every single day since its inception, where he portrays Max O'Brien.
102 Pitch Panelists:
Margaret Silver - Head of Strategic Marketing, Podium Audio
Margaret Silver is a seasoned digital entertainment executive serving as the Head of Strategic Marketing for Podium Audio, an audio-first entertainment company that finances, develops, produces and distributes immersive audio content. Margaret oversees all marketing and brand development functions as the company scales its catalogue of 1300+ sci-fi/fantasy audiobooks and expands into original content crafted for immersive auditory experiences. Prior to joining Podium, Margaret served as the Co-Head of Marketing & Insights for the AT&T-backed global entertainment studio Gunpowder & Sky where she led the marketing and insights team for its film distribution, entertainment brand channels, studio projects and corporate marketing initiatives. She also led the company’s venture into the audio space by producing DUST, an award-winning, narrative sci-fi podcast. Margaret also served as the first Head of Marketing for teen-focused entertainment company AwesomenessTV, which is currently owned by ViacomCBS Domestic Media Networks. In 2012, she led the brand launch as part of YouTube’s Original Programming initiative and played a critical role in the company’s rapid growth to over one billion views by the time the company sold to Dreamworks Animation SKG in 2013, nine months after the channel launched. Previously, Margaret co-founded the “Airbnb for kitchens” sharing-economy startup MyTable and served as an early employee at Collective Digital Studio, now Studio71/ProSieben. In 2013, she was named one of Hollywood’s New Leaders by Variety Magazine. 
Christina A. Harcar, Senior Director of Editorial Projects at Audible.com, has acquired and content for over 11 years, always in dialogue with audio listeners. A highlight of her tenure has been Audible’s Grammy win for Janis Ian’s Society’s Child in the category of Best Spoken Word Performance 2012. In building Audible’s content offerings in History and Nonfiction, and then in partnership with Neal Gaiman’s label for ACX, she has worked on Audie Award winning audios, and can verify that it is just as much of an honor to be nominated! Christina’s roles at Audible encompass patent author, History Newsletter editor (please subscribe!), and occasional cameos in ACX University and Audicted podcast productions. Prior to joining Audible, Christina served as VP of Digital for Macmillan, VP of Subsidiary Rights for St. Martin’s Press, and Editorial Director at Random House Audio, where she acquired the titles for the industry’s first digital-only audio imprint, Random House Audible.
Karen Commins is an award-winning audiobook narrator, producer, publisher, and leading curator of info about the audiobook industry. Karen is a 4-time audiobook juror for the Voice Arts Awards competitions. She’s spoken about audiobook creation and marketing at VOAtlanta, on ACX University, and on several podcasts. She’s written numerous articles on her blog and other sites.
After years of helping narrators on their journeys through her articles, videos, online advice, and private consultations, in 2019 Karen launched NarratorsRoadmap.com. This site is THE destination for narrators of all levels, with a knowledge base, videos, and an incredible number of resource links. 
Ann Richardson has been narrating in her Northern California home studio since 2008. She has received three Earphones Awards and narrates for clients such as Audible, Blackstone, Dreamscape, Harper, Macmillan, Oasis, Penguin Random House, Tantor and many others. Ann teaches introductory audiobook narration classes at Voice One in San Francisco, and is a proud member of SAG-AFTRA, Audio Publisher Association (where she serves as an ambassador), and World-Voices Organization. Any spare time she has, she spends wiping Herbie, the French mastiff's slobber off the walls, ceilings, and windows.
Russell McGee received his Masters in TV/Film Production at Indiana University, in 2013 and his Bachelors in Theatre from Indiana State University, in 2001. Trained as a Meisner actor under Elaine Schatzline-Behr and trained as a Director/Editor under Robby Benson.
His awards include but are not limited to Nominee Writer - Program 2019 NATAS Lower Great Lakes Emmy Awards, Nominee Producer, Writer, & Editor in Children's Programming 2018 NATAS Lower Great Lakes Emmy Awards, Nominee Producer in Music Composition 2018 NATAS Lower Great Lakes Emmy Awards, Winner of the Best Vocal Direction 2019 Audio Verse Awards, Winner of the Audience Favorite Bronze 2019 HEAR Now Festival, Nominee Best Audio Adaptation in the 18th Annual Rondo Hatton Classic Horror Awards. Russell has been directing and producing for twenty-six years. He currently works as the On-air Promotions Producer at WTIU/WFIU, produced the full-cast audio play series The Ernie Pyle Experiment for WFIU, teaches Sound Design at Indiana University, has written multiple Doctor Who short stories, and is a sound designer for Big Finish Productions LTD on their Doctor Who full-cast audio dramas. 
Alexis Bourbeau is the Director of the Literature Community and Audiobook Quality at Learning Ally, a national non-profit dedicated to changing education by making the printed word accessible to all. He leads the production team responsible for bringing literature and YA fiction to life via audio. Working with volunteers at all stages of their voice-work journey, from newbies to award-winners, he's an experienced casting director, coach, and director, motivated by Learning Ally's mission of improving students' lives through audiobooks.
Michael Kinsey has worked at Learning Ally for the past 20 yrs in the production department, most recently as their Voice Talent Recruiter. He is a 2-time SOVAS award winning audio book producer. He has also been playing the drums semi-professionally for the last 30yrs.
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Workshop 102 Video Conference Schedule
all times are CENTRAL Workshop 102 begins on with on-site check-in on Thursday, June 11 at 10:45 am via Zoom video conferencing.
Class materials will be distributed via email on Wednesday, June 10, 2020 to participants for review prior to the first class. Thursday, June 11, 2020 -
Sessions will take place over Zoom 11:00 am - 12:30 pm: Meet Your Faculty / Workshop Weekend Goals Emily Labes & Judith Kampfner, David Benedict, and Sean Pratt 2:00pm - 3:30 pm: Marketing Basics Emily Labes & Judith Kampfner 4:30pm - 6:00 pm: Marketing Dos and Don'ts Sean Pratt & David Benedict Friday, June 12th Sessions will take place over Zoom 9:30 - 10:30 am: Judith’s “Office Hours” – If interested, you may schedule a brief one-on-one session with Judith Kampfner during this time. 11:00 am - 12:30 pm: Marketing Your Production or Business Emily Labes & David Benedict 2:00 - 3:30 pm: Marketing Oneself for Different Audiences Judith Kampfner & Sean Pratt 4:30 - 6:00 pm -- Zoom Mixer! Party! Party! and Network! Saturday, June 13th Sessions will take place over Zoom 11:00am-12:30pm - Finalize Your Pitch Workshop team follow-ups with participants and review the pitch presentations and possible next steps for publishers. 3:00pm-4:30pm - The Pitch Panel Participants will pitch their projects to a panel of judges. Judges will ask follow-up questions and explore the pitches more fully. |
