Marketing Through Creative Coaching and More
Workshop 102, Marketing Through Creative Coaching and More,
is a series of Master Classes for producers and performers.
These sessions will exam Marketing as more than social media and where to place your programs, but how to find your market as an audio artist and value your work.
Additional details for
Workshop 102 Program: Marketing Through Creative Coaching and more
will continue to be updated through 3/21/2020
Emily Labes is the Communications Manager of Soundbooth Theater as well as a freelance Creative Communications Specialist. Like many members of the SBT team, she loves to tell stories as much as she loves to listen to them; though her stories are frantically typed rather than lyrically spoken. For Emily, storytelling takes a variety of forms – from helping to craft Soundbooth’s core messaging to drafting ad copy and press releases to writing for the Soundbooth Theater blog. She has even been fortunate enough to witness some of SBT’s talented voice actors perform her work in, “Meta Narrators,” a sketch she wrote for the 2019 Independent Audiobook Awards, and she looks forward to watching the Soundbooth team perform her work again at the 2020 Independent Audiobook Awards. Outside of Soundbooth Theater, Emily serves clients who are also looking to tell their stories and/or boost their public profiles.
Emily has spent her entire career at the intersection of creativity and pragmatism. Prior to running away from corporate America, she was a Publicist at Finn Partners, a publicity firm, before becoming the Digital Marketing & Strategy Manager of Caserta, a tech firm specializing in big data. As a Publicist, Emily primarily specialized in book publicity. She had the privilege of promoting books by many notable authors and individuals, including Diane Ackerman, Dean Koontz, and Pope Francis. She continues to use her publicity and marketing background to serve Soundbooth Theater as well as its many talented authors and narrators.
Emily graduated from Emerson College with a BFA in Creative Writing and a passion for New England clam chowder. She is based in New York City but operates in all time zones.
Judith Kampfner trained as a career coach at NYU and then with Dr Eric Maisel the originator of the field of creativity coaching.
A lecturer and broadcaster with thirty years of experience, she's been a radio maker for BBC, WNYC, WBEZ, NPR, and Australian Broadcasting. Since 2005, her company, 'Corporation For Independent Media' has consistently produced award-winning documentaries and audio dramas for BBC radio.
As a creative coach, she shows you how to make a good living as a freelancer, become a staff producer or develop entrepreneurially. She teaches you how to pitch in an intensely competitive environment, overcome resistance and bounce back from rejection.
According to Judith, "It's an exciting time for anyone in audio - there are many new outlets to target. Together we'll investigate the options including games, VR, self-guided tours, installations, business promos, global radio, competitions, podcast showcases and more. We may also look at incorporating visuals with audio, using a mix of personal and reportage, fiction and nonfiction and combining genres."
Born in Singapore, Kampfner has lived and worked on four continents. In the past five years, eight percent of her audio output has garnered major awards.
She’s known as a narrator, director, producer and writer. She has long-term collaborations with composers, authors, actors and sound designers. She's worked with writers ranging from George Pelecanos to Mike Daisey, actors like Rosamund Pike and Tracy Letts and interviewed musicians such as Steve Reich and Talib Kweli.
She holds a BA and MA from the University of Cambridge (History and Politics). She has a post-graduate degree in teaching from Cambridge and completed graduate work in Theatre Arts in Australia. She trained as a radio drama producer at the Australian Broadcasting Company in Sydney and became national Executive Producer.
Back in her native London, she produced short and long-form documentaries for all BBC radio networks. She moved to Chicago reporting on the Midwest for the BBC and added NPR to her roster. She joined New York Public Radio (WNYC) to produce the pilot phase of Studio 360, (the Peabody award-winning arts show) and remained on staff for six years as Senior Arts Producer. In 2005, she left to form her own company, Corporation For Independent Media that has won guaranteed programs on BBC dramas and documentary slots.
She’s developed an audio fiction podcast for Slate, made science podcasts for the University of Edinburgh and many for the BBC.
Read more at:
Listen to selections of her work at:
Workshop 102 begins on with on-site check-in on Wednesday evening, June 10, 2020, between 4:00pm and 6:30pm, at the Festival's main hotel, the Holiday Inn Country Club Plaza , one day earlier than the overall Festival, as classes begin Thursday morning, June 11th at 10:00am.
Workshop 102 is a focused course in finding your 'voice,' audience, and more using Creative Coaching techniques that help you define what you want to be producing and how to make that happen.
Producers, Narrators, Publishers who are interested in connecting better with their art as well as finding a primary audience will benefit from this three and a half day program.
HEAR Now's instructors take participants through the program that ends with a 'pitch panel' for your market on Saturday June 13th.
Participants get the opportunity to interact with their accomplished teachers while also getting to meet many professionals throughout the field, who can become valued contacts.
Kansas City area participants, or those not able to arrive on Wednesday evening,
can check-in at 9:30am Thursday, prior to the start of the first session.
Class materials will be distributed at check-in for participants to review prior to the first class.
Registration in Workshop 102 also includes:
Thursday Night Festival Opening Event (June 11th),
passes to all Friday (June 12th) and Saturday (June 13th) events and performances,
and Sunday Brunch (June 14th) and Awards Ceremony and Performance.
Registration is limited to 20 participating production companies.
Once registration is filled to capacity, we will be put any others who wish to register on a “wait list.”
If there are any last minute cancellations we will notify the "wait list" in the order in which we received them.
Workshop 102 Schedule
Thursday, June 11, 2020 -
All Session On This Day At Simpson House
10:00am-10:50am - 102 Team & Participant Intros
Friday, June 12th
All Session On This Day At Simpson House Unless Otherwise Notes
4:00pm-5pm - Producer's Wine and Cheese Mixer - Holiday Inn Country Club Plaza Ballroom C
Chance for participants to mix with workshop leaders as well as meet the pitch panel judges.
Saturday, June 13th
10:45am-12:00pm - The Pitch Panel Holiday Inn Country Club Plaza Ballroom A
Participants will pitch their projects to a panel of judges. Judges will ask follow-up questions and explore the pitches more fully.
12:00pm-12:30pm - Informal wrap-up
Workshop team follow-ups with participants one-on-one (pending availability) and review the pitch presentations and possible next steps for publishers.