Connecting Creators & Audience: Finding Your Listeners
Workshop 102, Connecting Creators & Audience: Finding Your Listeners, is a series of Master Classes for producers and performers.
Learn how to determine who your audience is and connect with them from professionals in the audio entertainment community.
Workshop Presenters include: Eric Martin, Melissa Archie, Bill Dufris, and Brian Price.
Pitch Panel Members will also include:
Jessica Mozes of Audible and Jocqueline Protho of AudioFlow, Inc.
Workshop 102 begins on with on-site check-in on Wednesday evening, June 5, 2019, between 4:00pm and 6:30pm, at the Festival's main hotel, the Holiday Inn Country Club Plaza ,
one day earlier than the overall Festival, as classes begin Thursday morning, June 6th at 10:00am.
Workshop 102 is a focused course in finding your audience.
Producers, Narrators, Publishers who are interested in connecting better with their primary audience will benefit from this three and a half day program.
HEAR Now's instructors take participants through the basics of marketing and branding, ending with a 'pitch panel' for your market on Saturday June 8th.
Participants get the opportunity to interact with their accomplished teachers while also getting to meet many professionals throughout the field, who can become valued contacts.
Kansas City area participants, or those not able to arrive on Wednesday evening,
can check-in at 9:30am Thursday, prior to the start of the first session.
Class materials will be distributed at check-in for participants to review prior to the first class.
Registration in Workshop 102 also includes:
Thursday Night Festival Opening Event (June 6th),
passes to all Friday (June 7th) and Saturday (June 8th) events and performances,
and Sunday Brunch (June 9th) and Awards Ceremony and Performance.
Registration is limited to 20 participating production companies.
Once registration is filled to capacity, we will be put any others who wish to register on a “wait list.”
If there are any last minute cancellations we will notify the "wait list" in the order in which we received them.
Workshop 102 Schedule
Thursday, June 6, 2019 -
All Session On This Day At Simpson House
10:00am-10:50am - 102 Team & Participant Intros
Participants give “flash” pitch presentation - sharing their ideas with the workshop in their present state.
11:00am-12:30pm - Eric Jason Martin: Case Studies - From Pitch to Release
a. Eric will present case studies from recent examples of pitches that became productions, providing strategies and options for participants’ own pitches.
Stinker Lets Loose - full cast audiobook
Bad Reception - improvised Audible Original
b. There will also be some discussion on directing original audio productions like Bubble and Heads Will Roll from a production standpoint.
2:00pm-3:30pm - Brian Price: Project Craft
Brian will focus on writing and production from an independent/DIY perspective. How to create and produce your own unique stories.
Friday, June 7th
All Session On This Day At Simpson House Unless Otherwise Notes
10:00am-11:30am - Bill Dufris: Start Locally to Grow Globally
Bill will focus on his career path and building an audio company, including casting, pitching, producing with various publishers.
11:30am-1pm - Melissa Southwell Archie: Branding You
In this session, Melissa will work with participants to help them identify and develop their own unique brand. This will apply to their stories, their pitches, and their social media to some degree.
4:00pm-5pm - Producer's Wine and Cheese Mixer - Holiday Inn Country Club Plaza Private Dining Room
Chance for participants to mix with workshop leaders as well as meet the pitch panel judges.
Saturday, June 8th
10:45am-12:00pm - The Pitch Panel Holiday Inn Country Club Plaza Ballroom A
Participants will pitch their projects to a panel of judges. Judges will ask follow-up questions and explore the pitches more fully.
12:00pm-12:30pm - Informal wrap-up
Workshop team follow-ups with participants one-on-one (pending availability) and review the pitch presentations and possible next steps for publishers.
Eric Jason Martin is a producer, director, and voice performer based in Los Angeles. His recent productions include the Audible Original Stinker Lets Loose!, a NY Times Monthly Bestseller also starring Jon Hamm and Rhea Seehorn, and Maximum Fun’s scripted comedy series Bubble, named one of Apple’s Best of 2018 podcasts. He is the director of Kate McKinnon and Emily Lynne’s upcoming musical comedy series Heads Will Roll for Broadway Video. Eric is also the Earphones and Audie Award winning narrator of over 200 audiobooks, including works by Kurt Vonnegut, Michael Chabon, and David Foster Wallace.
Melissa Southwell Archie has over 15 years of marketing and sales experience in the industries of media, event sponsorship, and real estate. She's worked with nationaly recognized New York based radio brands WABC, WBLS and HOT 97 to leverage influencers, event activation and offline and online media to develop consumer engagement programs for sponsors interested in connecting with niche audiences.
Her biggest successes came from understanding the language of the audience at hand and applying the art of storytelling and immersive experiences.
Melissa launched The Collective Lifestyle Marketing Group to help small businesses, cause focused organizations and influencers apply these values to their brand and marketing strategies.
Bill Dufris began his audio career in London (radio plays, audio books, film/animation dubbing, etc.), where he resided for 13 years. During this time, he had the privilege of sharing the microphone in a number of BBC Radio plays with Kathleen Turner, Sharon Gless, Stockard Channing, and Helena Bonham-Carter. He worked with legendary director Dirk Maggs (of Hitchhiker’s Guide to the Galaxy fame) on his audio drama productions of The Amazing Spider-Man (where he voiced the title role of Peter Parker), Judge Dredd, Voyage, and An American Werewolf in London. He is best known as the original voice of Bob the Builder in the popular children’s show Bob The Builder for the US and Canada (series 1-9).
Dufris co-founded the audio production company The Story Circle, Ltd in the UK, and produced audio theatre programs for numerous publishers. Upon returning to the US, Dufris founded Mind’s Eye Productions, and co-founded AudioComics and Pocket Universe Productions, for which he has been producer, director, actor and engineer.
With over a thousand audiobooks to his credit, Bill is a multiple finalist for the APA’s prestigious Audie Award (winning in 2012 for The Murder of the Century), has garnered numerous Golden Earphones Awards through AudioFile Magazine, and was named by AudioFile as “One Of The Best Voices At The End Of The Century.”
For Brian Price and his Great Northern Audio Theatre partner, Jerry Stearns, 2018 was another banner year as their original production "The Old Cart Wrangler" won an Audie nomination.
In 2017 they won an APA Audie for their feature-length drama, IN THE EMBERS, were awarded the Norman Corwin Award for a lifetime of Excellence in Audio Theatre, and released their newest CD, LOOSE WHEELS AND NARROW NECKS--monologues featuring David Ossman. Brian has written, directed and worked with audio theater groups across the country including Native Voices At the Autry, the Grist Mill, and the National Audio Theatre Festivals. He is also a Mark Time Grandmaster in good standing. www.greatnorthernaudio.com